The Vertical Market - Vertigo sufferers beware!

With our new smart site now up and running I thought I would explaing a little about my ideal of the vertical market chosen for the site. In a nutshell it comes from taking a slice through the centre of a manufacturing company and seeing what's there - from the shop floor to the board room, taking in NPD, Process, Quality, Hygiene, Sales & Account Management, Marketing PR, Communications, Brand Management, Finance & Accounts, Customer Service, Engineering, Design, Continuous Improvement, & Lean Manufacturing, Health & Safety, Facilities, Purchasing & Procurement, Production, Planning, Logistics & Supply Chain - from the raw materials to the consumer. It's a tall order - dont look down!